RankFrame SEO Plugin

RankFrame is a full SEO product built inside the Framer editor. I scoped it into eight tools, specified it for a developer, and priced and released it as a subscription business.

The problem

Framer is where a lot of small teams now build their sites, and it shipped without the SEO layer every other platform has. There was no way to manage meta tags at scale, no structured data, no way to push a sitemap to Google, no alt text tooling, and nothing that told you whether a page was any good. People were leaving Framer, doing the work in a dashboard somewhere else, and coming back.

The gap was obvious. The hard part was that an SEO tool isn't one feature. It's eight, and each one is a product on its own, so shipping four of them badly would have been worse than shipping none.

What I did

I built it inside the editor rather than as one more dashboard

The obvious shape was a web app you log into. I put the whole thing in a side panel in Framer, so the audit, the fix and the publish all happen without leaving the file. A dashboard still exists, but it only holds billing, sites and credits. Nothing you do while designing needs it.

I priced per site, then broke my own rule for agencies

Personal is 15 dollars a month for one website. Agency is 40 for unlimited customer sites. The second tier exists because the people who install a Framer plugin most often are studios running twenty customer sites at once, and charging them per site would have priced out the exact customer who would use it every day.

I treated the crawl cost as a design problem

Site crawling is the expensive part of this product, and on a large site it ran often enough to cost real money against a fifteen dollar subscription. That isn't an engineering surprise, it's a scoping decision that was made too loosely, so it went back into a written brief and came out as a costed fix rather than a bigger bill.

I redrew the whole interface for Framer 3.0

When Framer changed underneath us the choice was to patch or to start again. I started again, with a new interface, much faster crawling, and every page getting its own analyser, so you audit and fix page by page instead of being handed one site wide score you can't act on.

What shipped

It shipped as a live plugin on the Framer Marketplace and a dashboard at rankframe.com, carrying meta tags with AI suggestions, keyword research with volume and difficulty, JSON-LD structured data, Google Search Console with instant indexing and position tracking, an audit scored zero to one hundred with Core Web Vitals and a downloadable report, bulk AI alt text across canvas, CMS and components, a 404 monitor, and locale support across all of it.